Villa M was born in 1978 from an avant-garde project with the desire to create wine-based products that would break out of the known and reassuring tradition. Knowledge gained in an experimental but, at the same time, curated way was applied in combination with craftsmanship. Early ideas became innovative products. Over time, they found a large following in several countries also outside Italy. In recent years, the project further evolved and a desire to bring attention to our tradition arose, developing new products on this idea.