11 Minutes is the new iconic rose from famiglia Pasqua
During a gala dinner held in their own cellar, Pasqua Vigneti e Cantine launched 11 MINUTES, their new rosé, before a select group of over 150 guests from 20 different countries. The wine had been shown during a preview at the last Vinitaly.
To help guests fully understand the characteristics of the new wine, an installation was created; a capsule “suspended” in space and time and placed inside one of the barrel cellars. A room within a room where an evocative multisensory path reveals the personality of this wine. Immerse yourself in a space for 11 seconds and anticipate the multi-sensory experience that follows tasting this wine.
This sensorial story is told travelling through rose-colored light, reflected by the bottles, that flutters suspended in the room and multiplies again and again. The light-dark contrast featured in the setting represents a sensual and well-structured wine. The refracted image created by the installation suggests the infinite taste shadings of this wine.
The new rosé interpretation by Famiglia Pasqua is a fine blend created from the most noble native varietals like Corvina and Trebbiano di Lugana and varietals like Syrah and Carmenère.
The name 11 MINUTES refers to the duration of the skin contact, the pressing of the grapes: the full load of grapes is very softly pressed. In this optimal length of time, the must inherits the noblest qualities of the grapes and its signature slightly rosy shade.
An elegant wine with delicate notes, finesse, and superb structure sourced from the exceptional vineyards located on the beautiful shores of Lake Garda, between Sirmione and Bardolino, which bestow a great mineral character on the wine.
“Pasqua 11 MINUTES is a new wine that embodies quality and innovation, the hallmarks of our company,” commented President Umberto Pasqua. “The blend of native and international grape varietals expresses all our affection for the territory and at the same time our ability to innovate through the know-how gained over our nearly one hundred years of history.”
“We studied emerging trends,” concluded CEO Riccardo Pasqua, “and we identified rosé as a global trend throughout the market in which we operate. We interpreted it with grapes from vineyards located in one of the most beautiful areas surrounding Lake Garda, between Sirmione and Bardolino. A unique terroir, our long winemaking tradition, and wine trends, all came together in this project.”