Wine Intelligence, a prestigious British research and insights agency, has once again chosen Santa Carolina as one of the World’s Most Powerful Wine Brands. This year, our brand was ranked 12th, up seven places from 2019.
This is the third time that the Wine Intelligence Global Wine Brand Power Index is published. To this end, more than 22 thousand wine consumers from 21 countries were interviewed, representing 380 million people who drink wine in the world.
This index measures, among other things, awareness, recalled purchase in the past 3 months, conversion rate of awareness into purchase, future purchase consideration, affinity and recommendation.
With 145 years of existence, Santa Carolina is one of Chile’s most history-laden wineries. It currently exports around 2.5 million cases to over 80 countries in five continents.